Brasilian beer - Braham, is launching VISTOBRAHMA, a public art competition to create a new design around its iconic bottle. We’re looking for a vibrant, cutting edge piece of art that could appear on the Brahma packaging.
Cutting edge Brit Artist Stella Vine heads up the judging panel. Joining her are up-and-coming artists Jimi Crayon and Harry Pye who have also created their own limited edition designs.
VISTOBRAHMA is open to anyone in the UK – whether you’re a painter, illustrator, photographer, street artist or anything in between. All you have to do is create a design based on the spirit of Brahma and Urban Brasil – originality, authenticity, style and flair – and submit it via post or our website rent a car bulgariaWWW.VISTOBRAHMA.COM.
Not only will the winning design be put into production and be seen and touched by hundreds of thousands of people around the country, but there’s also a CASH prize of £5,000 on offer - so the winning artist could even visit Brasil and experience the spirit of Brahma for themselves.
Stella Vine became involved in the project having previously worked with other competitions and projects that are designed to encourage people to get involved in art and design. Stella, who ran her own project space ‘Rosy Wilde’ from a disused butchers shop in East London for emerging artists, hopes that VISTOBRAHMA will show that the arts can offer career fulfilment as well as cultural stimulation. She said:
“VISTOBRAHMA is a brilliant example of a cool brand asking people from the creative community to interpret its image from their point of view. It’s great that a young artist will get such a strong boost to their career, as the exposure that the winner will have is huge. On top of that Brasil has amazing cultural heritage so there should be plenty of inspiration to get people started.”
Not only will the winning design appear on our packaging throughout the UK, but nine runners up will also have their work feature in a touring exhibition and will receive a cash prize of £500 each.
Brahma has been involved in art and design since its launch in the UK in 2005. Having collaborated with Brasilian street artist Speto to create their advertising campaign and packaging, Brahma also showcased the best of UK street art in a bespoke book and exhibition in 2006.
Competition is open to UK residents over the age of 18. Visit WWW.VISTOBRAHMA.COM to see the full brief and terms and conditions.
Please enjoy Brahma responsibly: www.drinkaware.co.uk
The Brief
It’s a pretty open brief – take the flowing curves of the Brahma bottle, immerse yourself in the vibrancy and spirit of urban Brasil and let your imagination run wild.
Then, do what you do. Your work, in your style, in your way. Just make sure that the work reflects Brahma
Before you start, take a look around the VISTOBRAHMA website at some of the other great work that has been created for Brahma. We want you to be creative, but naturally there are some considerations as we’d prefer not to see anything that might upset someone’s mum - you can read the full submission guidelines on our website.
Brahma is about improvisation and living with effortless flair, so your focus should be on the spirit of Brahma and Urban Brasil as opposed to the traditional stereotypes. To learn more about Brahma go to WWW.VISTOBRAHMA.COM
Submission specifications
Create your design in any medium you like, then use either of our two submission methods to get them to us. Which ever medium you create your work in is fine by us, but there are a few things that you need to consider:
In the event that your work is selected as a winner, we will need to have access to the original work in order to produce artwork. Please note that there are a few things that we can’t use in our imagery for legal reasons, examples of these are:
- Pictures of people who look under 25
- Any rude or offensive language, words or gestures
- Imagery that alludes to creating success through drinking alcohol
Otherwise it’s over to you to get creative…
Digital Submissions
You can upload your digital entry at WWW.VISTOBRAHMA.COM. Once you are at the site, please follow the registration process and send us a digital file in either a Jpeg, TIF or PDF format. Your file should be no larger than 5MB in size.
Please note that your entry may be auto-resized to fit our gallery pages. If you are sending us a photograph or scan of your work, please ensure that you include details of the actual size of the original.
The closing date is 25 January 2008.
Postal Submissions
Please ensure that your work is no larger than A3 in size.
Unfortunately, we will not be able to return any work sent by post unless return postage and packing is included with you submission. In the event that your work is selected as a winner, we will need to have access to the original work in order to produce artwork.
Please carefully package your submission and send it to the following address:
VISTOBRAHMA TMS
Fort Dunlop
Fort Parkway
Birmingham
B24 9FD
The closing date is 25 January 2008.
